High-ranking site boosts online engagement for Austin art talk show
Opportunity
Artist and producer Sono Osato approached us with a vision to grow the audience for The Gutterblood Talk Show, a community-centered project focused on the evolving arts landscape in Austin, TX. The show was created to foster candid dialogue about history, culture, and the impact of rapid change on local artists and cultural stakeholders.As the show began to gain momentum, it became clear that it needed a strong digital foundation. Existing content lived across multiple platforms, making it difficult for new audiences to discover past episodes, learn about guests, or understand the show’s broader mission and goals. Without a centralized, searchable platform, opportunities for deeper engagement and long-term visibility were limited.
What the team needed was a centralized platform that could support audience growth while honoring the depth and purpose of the conversations being shared.
Strategy
We designed and developed a responsive, functional website that brought the show’s content and values into one cohesive digital experience. The site was structured to house past episodes, feature guest profiles, and provide clear descriptions of each conversation, making it easier for visitors to explore the depth and relevance of the show's topics.Our approach prioritized usability, discoverability, and scalability. We implemented SEO best practices, optimized site architecture, and ensured the platform could grow alongside the project. The design balanced clarity and artistic values, creating an experience that felt welcoming, intuitive, and aligned with the show’s community-driven mission.
By documenting and organizing critical conversations in one place, the website became a living archive that supported both ongoing engagement and long-term impact.
Results
Following the site launch, The Gutterblood Talk Show experienced sustained, measurable growth across search, social, and direct channels. Organic search became a primary driver of high-quality traffic, producing the most engaged sessions and supporting an average engagement rate of 61%. Branded and non-branded searches performed strongly, with click-through rates approaching 9% site-wide.Year over year, Google traffic more than doubled, with total users increasing by 206% and sessions rising by 200%. Engagement deepened alongside this growth, with a 141% increase in engaged sessions and a 23% lift in engaged sessions per user. Overall, organic visibility expanded rapidly, generating over 900% growth in search clicks and more than 3,000% growth in impressions.
These improvements extended beyond digital performance. The website helped position the show as a trusted platform for critical conversations within Austin’s creative community, contributing to sold-out events and stronger partnerships across the local arts ecosystem. This momentum ultimately informed a broader organizational shift toward fundraising and nonprofit development, ensuring the long-term sustainability of the project.