Brand Strategy
The best experiences start with a well-defined and crafted brand strategy. To ensure you have a cohesive and consistent brand for your target audience, we will help craft or refine your brand story, symbols, and growth strategy through facilitated co-design workshops and activities. All of this results in a brand identity that manifests itself through a style guide, templates, and branded materials.Content Strategy
A strong content strategy ensures your brand shows up with clarity and purpose across every channel. To engage your target audience effectively, we’ll conduct audience research, platform research, and keyword research to understand what content resonates, where it belongs, and how it performs. This informs tailored communication campaigns across social media, SEO, content marketing, media relations, and partnerships.For example, if you're preparing for a product launch or campaign rollout, we’ll develop a content plan rooted in your target audience’s needs and behaviors. We’ll map messaging to each stage of the customer journey and recommend the platforms that will drive the greatest impact. This phase typically results in a multi-channel editorial calendar, messaging framework, and recommendations for content formats and measurement.
Experience Design
To truly understand your needs we will conduct design research activities, like qualitative interviews, to generate insights around the context of use, as well as identifying areas of opportunity. This phase usually results in artifacts like personas, competitive research, and business goals aligned to customer needs. This leads into the design phase where we will participate in semi-structured activities that align us and keep the work moving forward.
For example, To help keep track of the complexity of your goals and offerings, we'll guide you through a journey mapping activity to streamline your experience or operations. We'll create a shared understanding of where you're providing value, where you're converting, and what remaining research or experiments are needed. This phase results in a working prototype of your product or service.