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Opportunity
A small business offering a unique event space needed clarity and direction. While their services had strong potential, they faced challenges in defining their market position and establishing a clear pricing model. Without a structured approach to pricing or a strong grasp of their target audience, growth felt uncertain.Despite having a high-value offering, they struggled to communicate that value in a way that resonated with potential clients or supported long-term profitability.
Their space had all the right things—vision, functionality, and creativity—but lacked a strategic foundation to support business goals. What they needed was a way to align their offerings with the right audience, set prices confidently, and position the brand in a way that reflected its true value and potential for sustainable growth.
Strategy
We began by taking a step back with the client to gain a better understanding of the current state of the business. Through stakeholder interviews, we identified key operational challenges and uncovered gaps in how the value of the space was communicated, both internally and externally.From there, we conducted competitive research and market analysis to assess positioning, pricing trends, and audience expectations. These insights revealed what made the business unique and helped establish a clear sense of where it fits within the market.
To translate that understanding into actionable steps, we facilitated a Goals, Signals, and Metrics Workshop, helping the team clarify business objectives, success metrics, and strategic priorities. Through this collaborative process, we co-created a pricing model and value proposition that reflected the full spectrum of what the business offered, from the experience it delivered to the operational and emotional value it provided to clients.
This approach not only laid the groundwork for clearer communication and packaging of services but also opened space for deeper strategic thinking around audience alignment, growth opportunities, and long-term brand positioning.
Results
With a structured pricing system and a defined brand position, the business was able to move forward with greater clarity and confidence. Sales conversations became more focused, and pricing discussions felt grounded and consistent, no longer held back by uncertainty or underestimation.Establishing a clear and reliable pricing framework led to noticeable improvements in profitability and overall margins. By aligning their services with the needs and expectations of their target audience, the team was also able to introduce thoughtfully designed packages that can improve conversion and client satisfaction.
Beyond the tangible results, the process sparked a deep shift in how the business approached decision-making. With a strategic foundation in place, they were well equipped to think long-term, act with intention, and advocate for the value of what they had built together.
The groundwork laid during this engagement continues to support both their daily operations and broader marketing efforts, ensuring future growth is built on alignment, not guesswork.